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Cracklin' Crack
by Kat
I have an addiction I don't get to indulge very often. A pleasure that's guilty only for it's expense. That delicious indulgence is... Cracklin' Oat Bran. At a heavy 17 ounces, one box costs about $5.50 and contains what it purports to be about 10 servings. This is a lie... there are maybe five. No *normal* human eats only 3/4 cups (240 calories with milk) worth of cereal for breakfast. It's the most expensive cereal on the shelf at QFC - and rightfully so, for it may well be the best. And certainly the most addictive, earning it the well deserved name "Cracklin' Crack."

But we don't buy it because it's so ludicrously expensive compared to the other choices. Ironically, it's paltry compared to getting a latte and scone for breakfast, or even the $1.89 Trader Joes' quiches in which I indulge so frequently. But it's principle, dammit, principle.

So imagine my unfettered joy when, upon chancing to enter the neighborhood QFC last night, I discovered that all Kellogg's cereals were 50% off.

And the damn Cracklin' Oat Bran was all gone.

I tracked down the first QFC employee I could find (who was stocking eggs) and sidled up next to him,

"Excuse me, QFC person," said I, sweetly, "But I am in search of Cracklin' Oat Bran, for it is fifty percent off... and you seem to be out!"

And he promised me the promise which so rarely pays off, "I'll look in the back."

I steadied myself for disappointment (the sale only runs through August 1st- what if they're out? - what if they don't re-stock?) and stayed put. I can't imagine many people ask grocery employees to check their overstock, but I've done it numerous times and pretty much always come out empty-handed. I mean, nothing's worse than going to the grocery store, where you *expect* them to have what you need, and having to leave without it. The only thing that raised my hopes was imagining that they'd been cleaned out of Cracklin' Crack in an instant by some other addict and hadn't had time to restock.

And yet he returned with a whole box of the stuff! Enough for me to take three cartons and stock the entire shelf. I danced around and held aloft my prize like a triumphant.... aw, who am I kidding... like a junkie. However, when I got my quarry back to the car, I heard a small voice nagging at me;

Three boxes isn't enough! When will they ever be this cheap again! You should get more! Stock up! They don't spoil! You can ration them out! Make sure you don't get sick of them! Save it up!

I rushed back inside like a crazed beast and cradled half the contents of the newly stocked shelf in my arms. Six? No, seven was a good number. Seven boxes of Cracklin' Crack. Two more proofs-of-purchase than necessary to get whatever awful family DVD promo they're offering. One thousand, six hundred and eighty percent of my daily fiber. Oh yeah.

Best purchase ever.


Posted on July 29, 2006 @ 1:20 PM | 8 comments

Comments:

You are such I nerd. It's adorable!

;o)

By Anonymous allie, at 2:45 PM, July 29, 2006  

It should be noted that I got her addicted to the stuff. And I blame my mother for getting me addicted. It's a viscious cycle.

By Anonymous Justin, at 4:46 PM, July 29, 2006  

Wow, great bargain!!

It reminds me of when a new product shows up in the stores here (rice cakes! feta cheese! tofu!) and I buy them out of it, so that they'll think there's a big demand and order some more.

By Blogger Lazy Lightning, at 4:50 PM, July 29, 2006  

I have never had "cracklin crack"...I will have to try it now...although, I might get addicted...then i will have to get chad addicted...then we will never argue about cereal again!

By Blogger sometrouble, at 7:12 PM, July 29, 2006  

recently my grocery store was selling 12 packs of diet coke for 1.79 with a limit of 2. i was taking two trips a day to the store to stock up on diet coke, which is my weakness. love me bargains like that!
- meegan
notsosimple.net

By Anonymous Anonymous, at 7:18 PM, July 29, 2006  

OK, I *just* got your comment, Meegan, and it's midnight here. My guess is that there was a delay, since blogger's clock recorded you posting at 7:18PDT... but if not, get some sleep, girl!

hehe

By Blogger Kat, at 12:13 AM, July 30, 2006  

I had an addiction to the COB when I was younger... honestly couldn't get enough of that brown sugar and bran goodness.

I remember one tragic day on my way home from school when my bike just didn't quite have enough speed to deliver me to the porcelain sanctuary in time to avert disaster.

No one likes a "cracklin" colon.

By Anonymous blindrage, at 1:40 AM, July 30, 2006  

OMGZ DID YOU BUY ONE FOR MEEEE? YOU KNOW THIS IS A SHARED ADDICTION!!!!!

By Anonymous Rachel, at 2:37 PM, July 31, 2006  

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