UPDATE: We're trying to promote the article as a resource online. If you wanna help me (and my work) get a little web popularity, go to Digg, register (they won't spam you, I promise), search for SEO (or just click that link), locate the Beginner's Guide to SEO in the list, and click "DIGG" underneath the number you see on the left. We're trying to get on the front page as a little social experiment. We've got a long way to go!
So you want to know what I do for a living? Check out the Beginner's Guide to SEO, a comprehensive "booklet" that describes what's what about Search Engine Optimization. What is SEO? Long and short, it's the process of getting a webpage to show up in the search engines for relevant terms-- so that visitors (i.e. potential customers, converts, etc) can find your site.
Now, SEO isn't specifically what *I* do for SEOmoz.org, but it may be something I put my energy into in the future. At the moment, I'm doing a lot of ad work, management of ad accounts, marketing, PR, and a whole slew of web-related tasks for the company and the businesses we assist.
SEO is what I'd call an "up and coming" field, because even though we aren't in the middle of a web 'boom' anymore, web businesses are still growing, and more companies are creating internet presences every day. Even those who were created during the boom can struggle to get the hits, rankings, and recognition they need to succeed. There are good ways to go about getting your site noticed, and there are bad ways. The good ways include good design, good copy writing, and a lot of patience, among other things. The bad ways include spamming, getting your ass sued, et cetera.
A while back, Wired Magazine took notice of SEO and decided to interview SEOmoz.org and a spammer, to get the scoop on the contrast between "White Hat" and "Black Hat" SEO. They ended up first cutting out the spammer (bad move, lost the edge) and then the whole piece. BUT... it will be featured, photos and all, in Newsweek after Christmas. So keep your eyes peeled and look for me (ok, us) in the papers!
Posted on December 06, 2005 @ 12:17 PM | 3 comments
So you want to know what I do for a living? Check out the Beginner's Guide to SEO, a comprehensive "booklet" that describes what's what about Search Engine Optimization. What is SEO? Long and short, it's the process of getting a webpage to show up in the search engines for relevant terms-- so that visitors (i.e. potential customers, converts, etc) can find your site.
Now, SEO isn't specifically what *I* do for SEOmoz.org, but it may be something I put my energy into in the future. At the moment, I'm doing a lot of ad work, management of ad accounts, marketing, PR, and a whole slew of web-related tasks for the company and the businesses we assist.
SEO is what I'd call an "up and coming" field, because even though we aren't in the middle of a web 'boom' anymore, web businesses are still growing, and more companies are creating internet presences every day. Even those who were created during the boom can struggle to get the hits, rankings, and recognition they need to succeed. There are good ways to go about getting your site noticed, and there are bad ways. The good ways include good design, good copy writing, and a lot of patience, among other things. The bad ways include spamming, getting your ass sued, et cetera.
A while back, Wired Magazine took notice of SEO and decided to interview SEOmoz.org and a spammer, to get the scoop on the contrast between "White Hat" and "Black Hat" SEO. They ended up first cutting out the spammer (bad move, lost the edge) and then the whole piece. BUT... it will be featured, photos and all, in Newsweek after Christmas. So keep your eyes peeled and look for me (ok, us) in the papers!
Posted on December 06, 2005 @ 12:17 PM | 3 comments
Comments:
Is "moz" an acronymn for something?
By 
, at
12:19 AM, December 07, 2005
"Moz" is derived from "Mozilla," the open-source browser, and generally refers to open-source projects (There's a MusicMoz, among other things).
By 
Kat, at
9:24 AM, December 07, 2005
Ah, it's all clear to me now. Thanks.
By , at
5:34 PM, December 07, 2005
